Vietnam stands out as the top performer in Southeast Asia and is still projected to grow the fastest in the region despite domestic and global headwinds. Its large and competitive labour force makes the country an attractive choice for manufacturers looking to potentially relocate without disturbing their supply chains. This development has become noticeable in recent years across several consumer goods: According to MDS Transmodal, furniture related exports have increased from 8% in 2016 to 17% in 2022. During the same period, footwear increased from 12% to 16% while travel goods and handbags exports grew from 6% to 10%. The significant growth in exports began in 2014, when the country started to invest significantly in its maritime and manufacturing sector.
As China faces a decrease in manufacturing orders particularly from the US and Europe, after decades of being considered as the ‘factory of the world”, countries like Vietnam, Malaysia, Bangladesh, India, and Taiwan, have been gaining momentum as part of a new diversified manufacturing network.